In this age where web design is sep­ar­ated from code, I’m from the old school where we do both very well, cre­at­ing con­tinu­ity from concept to fin­ish and bey­ond.

neal-homepicI come from a back­ground in di­git­al/fine art, but when I met web design and front-end develop­ment I found a new love.

My desire is to develop websites in the right way so I stay up to date with the latest in best prac­tices. I also fol­low us­ab­il­ity stud­ies, and con­ver­sion rate op­tim­iz­a­tion which help me cre­ate web­sites that meet cli­ent goals.

Self starter, team experience

I’ve worked in­de­pend­ently most of my ca­reer as a freel­an­cer, but on some oc­ca­sions, I’ve partnered with com­pan­ies and worked along side their staff, so I’m fa­mil­i­ar with work­ing in a team en­vir­on­ment.

A range of responsibilities

I’ve done a good amount of front-end development as a contractor for website agencies, but web design for small businesses and large non-profits dom­in­ates my port­fo­lio. I’ve been re­spons­ible for the design and de­vel­op­ment of the pro­jects from be­gin­ning to the end which in­cluded:

  • Problem assessment
  • Content organization
  • Wireframing
  • Conception
  • Coding & debugging
  • Cross-browser testing
  • A/B testing
  • User testing

Web coding thoughts

I don’t believe in using popular frameworks, and tools just because the majority uses them. Some­times the website community can turn preferences into standards and that’s not always a good thing.

What’s important is what works best for you and if your methods help you and the team meet the end goal successfully. In front-end development, the end goals are fast-loading, smooth-transitioning, near-pixel-perfect websites that lead users to meet the desired call to action.

Babies and marriage

When it comes to design, I ‘own’ my pro­jects and con­sider them my ba­bies and I will do the same with yours. However, I’m not mar­ried to them. At any point you don’t like the design dir­ec­tion, I can change it and I won’t be of­fen­ded. At the end of the day, it’s about meet­ing your desired goals and mak­ing users and clients happy.


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