CRO stands for Conversion Rate Optimization, the process of designing your website to boost conversions. A conversion rate is the percentage of visitors who complete the desired action (in other words, convert). Examples would be completing a form, signing up for your service, or purchasing your product. Learn more about conversion rates.
These are the steps I take to build websites that convert. Here’s what to expect when working with me:
I’ll get to know you, your audience, and your goals for the website. This information helps me build a hard-working website.
If this is a new website or a redesign, I can advise what pages you need to have and what they should say.
After your message is finalized, I’ll begin designing your website. I’ll design a concept that matches your brand. I’ll search for the best images, icons and choose the best fonts. Your site will be built on WordPress.
Before I code your website, I’ll test your design before a live online audience (target demographic-specific). And I’ll ask participants to perform certain goals, ask their opinion on the website, and more.
After the content is finalized and you and I feel confident that your target demographic likes the design, they get your message, and the site is directing them to meet your goals, I’ll launch your website.
It’s not cheap, but not super-expensive.
My pricing is premium because I provide excellence, value, and results. I consider my websites as investments. Think about how much a sale or qualified lead is worth to you. I believe we can bring a return much greater than the price of the project.
Your marketing dollars are in good hands.
My initial discovery phase followed by multiple customer testing ensures your completed website will meet its goals. My service includes peace-of-mind. Regarding technology, I’ll make sure your new site is periodically scanned, backed up (offsite), and protected from hackers. See my hosting solutions.
I practice the golden rule.
The golden says: “Do to others as you would have them do to you (Luke 6:31).” I serve with integrity, honesty, and reliability. I love our clients. My policy is to respond to my customers within the hour or day.
If you’re interested in a new website, email me.